822 tools · prices checked 29 Oct 2026No pay-to-rank
Find your next SEO or PPC tool

SEO and PPC tools, sorted by the job you need done.

Search and paid search tools in one place, organised by the job they do. Check what each one costs before you book a demo.

822tools listed
22categories
359prices verified on vendor pages
374with a free plan

All tools

822 tools · sorted by top scored · no paid ranking · page 1 of 35

Goodie homepage
AI visibility

AI-native answer engine optimization platform tracking ChatGPT, Gemini, Perplexity, DeepSeek and others.

Keyword researchAI visibilityContent optimisation
From $295/mo · verified · free planVisit ↗
Raven Tools homepage
Reporting

Save time, money and frustration with online marketing reports that don't get easier than this. Send client reports for SEO, Social and PPC with Raven

Keyword researchRank trackingSite audit
From $39/mo · verified · free planVisit ↗
Semrush homepage
SEO suites

Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

Keyword researchRank trackingAI visibility
From $10/mo · verified · free planVisit ↗
Advanced Web Ranking homepage
Rank tracking

Track rankings across SEO and AI search in one platform. With 20+ years of proven SERP accuracy, deliver reports that build trust, win clients, and pr

Keyword researchRank trackingAI visibility
From $139/mo · verified · free planVisit ↗
Indexly homepage
AI visibility

Indexly is an AI Search Visibility Platform. Track how ChatGPT, Gemini, Perplexity, Grok, Claude and AI Overviews talk about your brand, improve your

AI visibilityContent optimisationSite audit
From $99/mo · verified · free planVisit ↗
Orchly homepage
AI visibility

Monitor your brand across Google and AI search, uncover visibility gaps, and let AI agents take action to improve your search presence.

Keyword researchRank trackingAI visibility
From $37/mo · verified · free planVisit ↗
Qwairy homepage
AI visibility

Grow your brand in AI search. Monitor how ChatGPT, Claude, Perplexity and other AI engines mention your brand, then act on it with an actionable GEO p

AI visibilityContent optimisationSite audit
From $65/mo · verified · free planVisit ↗
Rank Prompt homepage
AI visibility

Track your brand across ChatGPT, Perplexity, Google AI Mode, Claude, Gemini and Grok. AEO and GEO tools to win AI search visibility and citations.

Keyword researchRank trackingAI visibility
From $39/mo · verified · free planVisit ↗
Rankscale homepage
AI visibility

The AI visibility platform for agencies and enterprise teams. Monitor and improve how your brands appear across 17+ AI engines.

Rank trackingAI visibilityContent optimisation
From $17/mo · verified · free planVisit ↗
Searchable homepage
AI visibility

Track and optimize your brand visibility across ChatGPT, Claude, Perplexity, and all major AI search engines. Get actionable insights to drive growth.

AI visibilityContent optimisationAI writing
From $125/mo · verified · free planVisit ↗
SEOmatic homepage
Plugins & extensions

SEOmatic gives your site AI SEO agents that fix, publish and prove what moved, measured against pages they never touched.

Keyword researchAI visibilityAI writing
From $99/mo · verified · free planVisit ↗
SEOPress homepage
Plugins & extensions

The #1 freemium SEO plugin for WordPress. Optimize titles, schemas, sitemaps, redirects, AI metadata. Trusted by 350,000+ websites. Try SEOPress free.

Rank trackingAI visibilitySite audit
From $19/mo · verified · free planVisit ↗
Koala homepage
AI writing

Koala AI is AI SEO software with an SEO agent that plans from your Search Console data, a writer that drafts on-brand articles, and one-click publishi

AI visibilityAI writingBacklinks
From $25/mo · verified · free planVisit ↗
Morningscore homepage
AI visibility

Morningscore is a complete SEO & GEO tool to get more visits from Google and ChatGPT. Follow easy checklist. Intuitive design. 14-days free trial.

Keyword researchRank trackingAI visibility
From $69/mo · verifiedVisit ↗
Ahrefs homepage
Backlinks

We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

Keyword researchRank trackingAI visibility
From $20/mo · verified · free planVisit ↗
Keywords Everywhere homepage
Keyword research

Keywords Everywhere is a free Chrome, Firefox and Edge extension that shows search volume, CPC, competition and trends on Google, YouTube, Amazon and

Keyword researchRank trackingAI visibility
From $7/mo · verified · free planVisit ↗
Outrank homepage
Backlinks

Get traffic and outrank competitors with Backlinks & SEO-optimized content while you sleep.

Keyword researchAI visibilityContent optimisation
From $49/mo · verified · free planVisit ↗
Rankability homepage
AI visibility

Rankability is the #1 AEO platform for agencies who want predictable AI search visibility for their clients.

Keyword researchRank trackingAI visibility
From $97/mo · verified · free planVisit ↗
SEO PowerSuite homepage
SEO suites

Get an all-in-one pack of SEO software — download free edition of SEO PowerSuite. SEO tools, free SEO advice for top rankings on Google, and other sea

Keyword researchRank trackingContent optimisation
From $60/mo · verified · free planVisit ↗
Serpstat homepage
SEO suites

Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Au

Keyword researchRank trackingAI visibility
From $50/mo · verified · free planVisit ↗
Sight AI homepage
AI visibility

The AI search and SEO data layer for AI agents. Sight AI serves AI-search visibility across ChatGPT, Claude, Perplexity and Gemini, plus Google rankin

Keyword researchRank trackingAI visibility
From $29/mo · verified · free planVisit ↗
Sistrix homepage
AI visibility

CHANGELOG New features and more data We’ve been developing SISTRIX continuously for over ten years. You can find the most recent feature updates in ou

Keyword researchRank trackingAI visibility
From $119/mo · verified · free planVisit ↗
Rank Math homepage
Plugins & extensions

Rank Math is a powerful WordPress SEO plugin that helps optimize your site, improve rankings, and drive more organic traffic. Get started for free.

Rank trackingAI visibilityContent optimisation
From $8.99/mo · verified · free planVisit ↗
SEOmator GEO Audit homepage
AI visibility

SEOmator is the AI SEO Manager for B2B SaaS: keyword and prompt tracking, a playbook that decides, and an agent that does the tasks you approve.

Keyword researchRank trackingAI visibility
From $49/mo · verified · free planVisit ↗

Frequently asked questions

What are SEO and PPC tools?

SEO tools help you earn organic traffic: keyword research, rank tracking, audits and links. PPC tools help you run paid ads: bid management, creative, landing pages, conversion tracking and click fraud protection. Many agencies need both.

Which tools do PPC agencies need?

Most start with a management or bid automation tool, a reporting dashboard, and conversion or call tracking. Add click fraud protection if you run high-cost search campaigns, and feed management if you sell products.

Are the listed prices accurate?

Every price is labelled with its source and the date it was checked. “Verified” means read on the vendor’s own pricing page.

Do tools pay to rank here?

No. Sorting is by our published score or the order you choose. Some outbound links are affiliate links and are labelled; they never change a score.